The actor has come in for criticism from some fans who insist a blond shouldn't portray 007. 'You never saw a James Bond like this,' she promised. Raven-haired Caterina may have enjoyed frolicking with the Midas-fingered businessman, but she remains an enthusiastic supporter of Pierce Brosnan's replacement, Daniel Craig. The tycoon, who will feature in a scene set in Miami airport alongside his son Sam, declared himself 'just a little excited' to have the part.

Sir Richard isn't famed for his sartorial elegance, but in a dapper white tux and reflective shades he certainly wouldn't have looked out of place in sophisticated secret service circles. He made the announcement while splashing around on a Jamaican beach with Bond's current love interest Caterina Murino, after inaugurating the airline's new service to Montego Bay.

The Virgin entrepreneur revealed he's landed a cameo role in the secret agent's latest outing, Casino Royale. James Bond better watch out, as it looks like he has some competition in the form of Richard Branson.

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